FOR IMMEDIATE RELEASE 

LayZgreenPeople launches a website for the individual with Green Deficit Disorder

Wilmington, DE, February 15, 2009 - LayZgreenPeople (www.layzgreenpeople.com) launched a new website today that targets the beginner level Green person.  This busy, yet well-intentioned individual wants to do more for the Environment, but can’t spend a lot of time and is not convinced he can make much of a difference.  

LayZgreenPeople addresses this through two premises –- entertain people while teaching them to be Green and provide a simple way for people to feel they are really contributing.

The foundation of the site is the “Pledge of the Week”, whose goal is to have millions of people performing the same task, at the same time.  The task is one that does not require time or money, such as unplugging an unused phone charger, or switching to the low-energy setting on a dishwasher.

"I want to be more Green, but I don’t know how" says Aaron Yonda, owner of the award-winning Blame Society Films YouTube Channel.  "Saving a paper coffee cup by myself doesn’t feel like much. But if I knew that today, just like me, millions of other people are drinking from mugs instead of disposable cups?  Now I feel like I am making an impact!"  

In addition to Blame Society Films, a number of YouTube celebrities have joined the effort to persuade people to join the Pledges. Juan Mann, founder of the "Free Hugs" campaign, comedian Dan Nainan, pianist David Sides, and writers from media such as CNN and Mad Magazine accomplish this through the use of dancing eco monsters, songs about landfills, sarcasm, and even bribery.

To drive home the concept of real contributions being made by real people, a section called “Pledge Pix” asks participants to post photos and videos of themselves performing the Pledge.  The process is made easy by encouraging people to contribute through their camera phones.  The belief is that when people see others like themselves on the site, they will be inspired to become more Green.

“Through my immigrant parents, I have always been conscious about saving resources, but I found it easier to do what everyone else was doing.  Also I found information on the Environment to be serious and overwhelming, I couldn’t relate to statistics about “particulate emissions” or melting snowcaps” says Preeti Gupta, founder of LayZgreenPeople.  “So I decided to get myself and others to change by making the Environment fun, relatable, and a group effort.”

This February is "Save Energy" month and the four weekly Pledges ask members to shut down their computers at night, lower the thermostat, unplug unused appliances, and turn off extra lights.  For each Pledge received, a donation will be made to the United Nations "Plant-a-Billion-Trees" campaign. 

LayZgreenPeople is hoping more people will join the Pledge.  The mission is to make people understand that the government, corporations, and tree-huggers are not going to save the Planet alone, everyone must do their part.  The motto is that small steps -- taken together -- can lead to BIG impact!

In the years to come, 2009 may prove a watershed year for environmental change, as we finally harness the world’s largest untapped resource - LayZ Green People. 

About LayZgreenPeople.com
LayZgreenPeople.com, launched in February 2009, is a publication of LayZ People Inc., a Delaware company. Supported by various celebrities, writers, and artists, the site is dedicated to bringing real Environmental change through the masses.

Press Contact
Ura Rumyantsev
LayZ People Inc.
201-892-6094
888-Mr/Ms-LayZ Person
Press@LayZgreenPeople.com

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